What is a WordPress Theme? I hear you cry!

The theme is the design and layout of your WordPress website.


When you build your website you always have a front-end and a back-end:

  • The front-end of your website is what the world sees when your website is live on the internet.
  • The back-end of your website is where you design how you want your website to look.


The back-end is where you choose your website theme and there are thousands to choose from. They all have different layouts and capabilities, some are aimed towards certain business sectors to help appeal to a specific audience, there’s a choice of a static site or responsive (where the website will change size depending on what device you are using i.e. mobile phone, tablet or PC) and, generally each theme will come with an option to upgrade to the pro version where you are given even more options to personalise your website and remove the ‘Powered by WordPress’ branding.


Always choose a responsive theme

Choose a theme which is already responsive and mobile ready. Your customers will need a site that is easy to use and if your site is static and they have to zoom in every time to see the information or products, I can guarantee they will give up and shop elsewhere.


Do not look at the colours on the preview

The colours mean nothing on the theme as these can all be changed. Look at the design, what features are available as standard. Does the layout look like what you had in mind when you thought of how you wanted your website to look?


Look at the ratings, reviews & downloads

Always check the ratings, reviews and number of downloads the theme has had. It will give you a good indication whether it is worth using. As well as looking at the reviews on the theme page also check what Google says about it and then make your decision.



Think about what features you will need on your website:

  • E-Commerce (shop)
  • Multi languages
  • Membership areas


Check the compatibility for any extra features you will need on your website as the theme you choose may not support them.


Some great themes to look out for are ones by ThemeGrill, iThemes and Elegant Themes. They have been around for many years and offer a wonderful selection of designs and features.

Love Jo xx

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